Explore the Value of Storytelling!

derek Personal Development

I wrote a feature in the March 2017 edition of NSA’s Speaker Magazine. The topic? Telling stories.

With just four words—“Tell me a story”—Don Hewitt of CBS News led the 60 Minutes team for decades, always challenging the correspondents who pitched him with ideas for the blockbuster Sunday night television program.

I am fairly sure that’s the same phrase our audiences are saying to us: Want to drive home a point? Tell me a story. Want to give me a model of new behavior to follow? Tell me a story. Want to provide me content in an easy-to-grasp way? Tell me a story.

You can download a pdf of the article HERE.